Kuala Lumpur, 28 April 2026 — Kinohimitsu marks a new milestone in beauty-from-within innovation with the launch of Collagen Men Pro, a targeted skin solution designed specifically for modern men. Now available exclusively at Watsons Malaysia, the product addresses key concerns such as excess oil, enlarged pores, dehydration, and tired-looking skin.
Developed for today’s fast-paced lifestyle, Collagen Men Pro comes in a convenient, ready-to-consume daily sachet format—making it easy for men to incorporate effective skincare into their everyday routine.
The high-energy launch at One Utama Shopping Centre featured appearances by Mr Choo Haoren and Ms Gladish Chan, alongside live performances, expert-led product sharing, and interactive experiences such as a men’s skin analyzer station—driving both engagement and awareness among shoppers.
Adding to the excitement, Mr Choo Haoren also took the stage to introduce his latest music video release centred on the theme of “Love Yourself,” echoing Kinohimitsu’s campaign message and inspiring audiences to embrace confidence and self-acceptance.
Beyond the product launch, Kinohimitsu continues to champion its long-standing Collagen Day, now in its eighth year. Themed “Love Yourself,” the annual campaign is dedicated to raising awareness on the importance of collagen in helping individuals feel happier, healthier, and more confident in their skin. It encourages both women and men to embrace self-care, celebrate their individuality, and recognise the importance of starting early.
Dr Jennifer Chin Li Ping, Chief Operating Officer of Kinobiotech (M) SDN BHD, said: “I cannot emphasise enough the importance of consuming collagen. Everybody needs collagen—men included—not just for healthier skin, but for overall body support including joints, hair, and general wellbeing. Starting in your 20s helps build a strong foundation for long-term health and skin vitality.
That is why we continue our Collagen Day campaign—to raise awareness, especially among the younger generation, that taking care of your body and skin early truly matters. You’ve got to love yourself by taking care of your skin and your overall wellbeing.”
With this launch, Kinohimitsu not only expands its product portfolio but also reinforces its commitment to inspiring confidence, self-care, and holistic wellbeing for all.
